Marketers can use the tools in Key Data to gather insight in guest booking behavior, unconstrained demand, return on investment from different booking sources, and targeted marketing details.
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Feeder Markets - By understanding where your guests live, target your ad campaigns by zip code, or identify emerging markets that have not historically made up your visiting guest base.
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Marketing Source - View the Average Booking Window KPI on this report to work with your revenue team to evaluate your price strategy offered through different channels and dates throughout the year.
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Guest Check-ins by Booking Date - Analyze booking dates across seasons to determine if you’re seeing an increase or decrease by arrival dates.
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DemandIQ - Your secret weapon! See your current shopping demand that is actually being searched for on your website, as well as which guest feeder markets are shopping for a certain arrival date.
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Booking Curve - By looking at different arrival seasons, determine when guests usually start booking their stays. Use these historical dates to plan out marketing campaigns for the year.