Unit Groupings Report: The unit groupings report helps us see data between the lines. By analyzing this report, we can make assumptions about our potential clientele, quickly identify the best performers by season, and ultimately implement more creative revenue and marketing strategies.
- % Canceled Nights - What percentage of your reservations are canceled? Is the market canceling a similar percentage?
- Average Cancellation Window - How far in advance are guests canceling their reservations? How about the competitor’s guest? Is it time to alter your cancellation policy?
- TRevPOR – What is the average amount of revenue you make per night from additional fees? How about your competitors? We often ask ourselves if we are making enough money from additional fees and if the competitors are charging more than rent. This KPI will help answer these questions.