Filters let you control what data you see by narrowing from broad dashboard-level settings down to individual reports. Understanding this hierarchy ensures your insights are accurate, consistent, and easy to interpret.
Understanding Filter Hierarchy
Filters work like a cascade—they flow from broad to specific. Understanding this hierarchy will help you avoid confusion:
Dashboard Filters (broadest) ↓ Section Filters (override dashboard) ↓ Individual Report Filters (most specific, overrides everything)
When you set a filter at the dashboard level, it applies to all of the reports inside, unless you've set a more specific filter lower down.
Common Filter Types
Date Range Filters
- Select specific time periods (ex. Last 30 days, year-to-date, custom ranges)
- Compare different time periods
- Perfect for seasonal analysis
Market Filters
- Focus on specific geographic markets
- Compare multiple markets side by side
- Essential for understanding regional trends
Guest Location Filters (DMO-specific)
- See where your visitors are coming from
- Track feeder market performance
- Only available to DMO accounts
Hotel Filters (if you have hotel data access)
- Filter by booking source
- Filter by market segment
- Analyze hotel performance data
Filter Tips for DMO Users
Start broad, then narrow: Begin with dashboard-level filters for your main market and date range. Only add section or report filters when you need to compare different criteria.
Watch for "No Data": If a report shows "No Data Available," your filters might be too restrictive. Try expanding your date range or market selection.
Reset when confused: If filters aren't behaving as expected, use the "Reset Filters" button in the dashboard header to start fresh.
Save time with consistent filters: Keep your dashboard filters aligned (same date ranges across reports) to make insights more meaningful.