Using Filters Effectively

Filters let you control what data you see by narrowing from broad dashboard-level settings down to individual reports. Understanding this hierarchy ensures your insights are accurate, consistent, and easy to interpret.

Understanding Filter Hierarchy

Filters work like a cascade—they flow from broad to specific. Understanding this hierarchy will help you avoid confusion:


Dashboard Filters (broadest) ↓ Section Filters (override dashboard) ↓ Individual Report Filters (most specific, overrides everything)


When you set a filter at the dashboard level, it applies to all of the reports inside, unless you've set a more specific filter lower down.

Common Filter Types

Date Range Filters

  • Select specific time periods (ex. Last 30 days, year-to-date, custom ranges)
  • Compare different time periods
  • Perfect for seasonal analysis

Market Filters

  • Focus on specific geographic markets
  • Compare multiple markets side by side
  • Essential for understanding regional trends

Guest Location Filters (DMO-specific)

  • See where your visitors are coming from
  • Track feeder market performance
  • Only available to DMO accounts

Hotel Filters (if you have hotel data access)

  • Filter by booking source
  • Filter by market segment
  • Analyze hotel performance data

Filter Tips for DMO Users

Start broad, then narrow: Begin with dashboard-level filters for your main market and date range. Only add section or report filters when you need to compare different criteria.


Watch for "No Data": If a report shows "No Data Available," your filters might be too restrictive. Try expanding your date range or market selection.


Reset when confused: If filters aren't behaving as expected, use the "Reset Filters" button in the dashboard header to start fresh.


Save time with consistent filters: Keep your dashboard filters aligned (same date ranges across reports) to make insights more meaningful.