DMO accounts are designed to give you a big-picture view of your destination, focusing on market-wide trends rather than individual property data.
What Makes your All-New Key Data DMO Account Different?
Your DMO account gives you access to market-level analytics rather than individual property data. This means you can analyze trends across entire markets, understand visitor patterns, and track OTA (Online Travel Agency) performance for your destination.
Your Data Access
Depending on your account type, you have access to different data sources:
DMO Full Account includes:
- Airbnb market data
- Vrbo market data
- Hotel data (if enabled for your account)
- Market analysis and benchmarking reports
DMO Lite Account includes:
- Airbnb market data
- Vrbo market data
Finding Your Market Data
When you log in, you'll automatically see reports and dashboards tailored to your destination markets. The platform knows your account type and only shows you relevant data—no need to sort through property-specific reports that don't apply to you.
What you'll see:
- Market Benchmarking reports
- Market Scorecards
- Feeder Market analysis
- OTA-specific reports (Airbnb and Vrbo)
- Guest location data
- Seasonal trend analysis
What you won't see:
- Individual property management data
- Direct booking channels (these are for property managers)
- Marketplace features (unless specifically granted by your DestinationData Partner Success Manager)