Skip to content
English
Contact Support Customer portal
Contact us
  • There are no suggestions because the search field is empty.

Percentile KPI Charts

Start seeing how your bookings really stack up.

We're excited to introduce Percentile KPI Charts, a new way to benchmark your vacation rental performance that actually makes sense for your business. Instead of comparing your properties against an inflated market average (hello, luxury units skewing everything), you can now see exactly how you perform within your competitive tier.

What This Means for You

For example, if you manage mid-range 2BR condos, why would you compare your $250 ADR against a market average of $350 that's being pulled up by luxury waterfront properties at $600? You wouldn't. That comparison tells you nothing useful.

With Percentile KPI Charts, you can benchmark your performance against properties that are actually competing for the same guests. We break down the market into natural performance tiers using percentiles.

Thinking about ADR, we naturally tend to attribute:

  • 25th percentile = Economy tier (your budget-friendly inventory)
  • 50th percentile = Mid-scale properties (the market middle)
  • 75th percentile = Upscale properties (premium but not luxury)
  • 90th percentile = Luxury tier (the high-end market)

Now you can see exactly where your bookings fall and track performance against comparable inventory, not against properties you'll never compete with.

Two New Reports, Real Results

We've added two powerful new line charts to your dashboard:

1. Pacing Percentile Detail (Included for All ProData Accounts)

This report shows your own portfolio's performance broken down by percentiles. See how your economy units perform compared to your upscale properties, all within your own data. Track ADR, RevPAR, Occupancy, and Booking Window trends across different performance tiers in your portfolio.

No additional cost. Already included in your ProData account.

2. Market + PM Percentile Benchmarking (Enhanced Benchmarking required)

This is where it gets really powerful. See your overall performance plotted against market percentiles. For example, watch your ADR trend line compared to the market's 25th, 50th, 75th, and 90th percentiles over time. This shows you whether you're competing in the economy, mid-scale, upscale, or luxury tier.

Requires Enhanced Benchmarking subscription (available as an add-on).

Why Percentiles Change Everything

Here's something important to understand: Percentiles are calculated separately for each KPI.

A unit's reservations might be in the 90th percentile for ADR (charging premium rates) but only the 40th percentile for Occupancy (struggling to fill bookings at those high prices). Another property might be in the 90th percentile for Occupancy (booked solid) but the 30th percentile for ADR (pricing too low).

The sweet spot? Properties that balance both and rank high in RevPAR percentiles.

This gives you a complete picture of competitive performance:

  • High ADR percentile = Pricing power
  • High Occupancy percentile = Demand capture
  • High RevPAR percentile = The perfect balance

How to Use This in Your Daily Workflow

For Revenue Managers

Stop second-guessing your pricing strategy. If your properties are tracking at the 50th percentile for ADR but the 75th percentile for Occupancy against your market, you have room to raise rates. You're capturing demand but leaving money on the table.

Run the Market + PM Percentile Benchmarking report weekly to see if you're drifting up or down in your competitive tier. Adjust pricing accordingly.

For Owner Services Teams

This is your new best friend for owner communications. Instead of telling an owner "Your condo's ADR is below market average" (cue panic), you can now say "Your property is performing at the 65th percentile within the mid-scale tier, which is right on target for your unit type and location."

Context matters. Percentiles give you that context.

For General Managers

Use Pacing Percentile Detail to understand portfolio composition. Do your 3BR units compete in economy vs. upscale? Are your mid-scale properties actually performing at mid-scale levels, or are they underperforming?

This helps you allocate resources, plan renovations, and make strategic decisions about which properties need attention.

Getting Started

Both reports are available now in your ProData dashboard. Here's how to access them:

  1. Navigate to your dashboard portal
  2. To see individual reports, go to Reports in the left side menu > search for the new Pacing Percentile Detail and Market + PM Percentile Benchmarking reports. Click on the title of the report to view it.
  3. Filter to Choose your date range + Select your market, bedroom size(s), unit type(s), and KPI (ADR, RevPAR, Occupancy, or Booking Window)
  4. The chart displays with percentile lines (25th, 50th, 75th, 90th) plus the overall average

Pro tip: Enter a custom percentile filter (bottom right corner of each report > "Specific & Currency" tab) to analyze any specific percentile between 0-100. Want to see the 60th percentile? Just type it in.

Best Practices for Maximum Impact

Start with ADR or RevPAR percentiles + Filters for Bedroom size(s) and Unit Type(s). RevPAR tells the complete story of rate and occupancy combined. See where you truly rank.

Compare the same tier over time. Don't just look at where you are today. Track whether you're moving up or down within your tier month over month.

Analyze by season. Your percentile ranking might shift between high and low season. Understanding these patterns helps you optimize pricing strategies throughout the year.

Cross-reference with booking pace. If you're tracking at the 75th percentile for ADR but your booking window is shrinking, you might be pricing yourself out of advance bookings.

What Makes This Different

Our competitors offer percentile analysis too, but here's the critical difference: we calculate percentiles using actual PMS booking data from market property managers, not scraped listings from Airbnb or VRBO.

That means:

  • You're seeing real booked ADRs, not listed prices
  • We know exactly which reservations are paid guests vs. owner blocks
  • No guesswork about what properties actually earned
  • Direct market data from verified sources, not scraped estimated from listing sites

When you benchmark against the 75th percentile, you're comparing against properties that actually achieved those results, not properties that might have advertised at those rates.

Who Should Use This

Percentile KPI Charts work best for:

  • Property managers with 75+ units (ideal use case)
  • Managers with 20-50 units in competitive markets with wide ADR variance
  • Markets where economy and luxury properties coexist (beach destinations, mountain resorts, mixed urban inventory)

If you manage a smaller portfolio or operate in a very homogeneous market where all properties are similar, our standard Benchmarking reports might still work fine for you.

Questions?

We're here to help you get the most out of Percentile KPI Charts. If you have questions about interpreting your percentile rankings, setting up reports, or understanding how this fits into your workflow, reach out to your Partner Success Manager.