Paid Occupancy %

Key Data Calculation: Paid Occupancy % = Guest Nights / Total Nights

Key Data's Paid Occupancy % KPI is the percentage of Guest Nights out of the total number of nights in the period, regardless of owner or hold nights.

This is one of the most important KPIs for revenue management.  While generally, you are aiming for high Paid Occupancy %, this should be used in context with other metrics like ADR and RevPAR because the goal is to maximize revenue and not occupancy alone. 

Also note that for vacation rentals, unlike hotel occupancy, Owner Nights + Holds can have a big impact. If owners have booked 10% of the nights and 5% of the nights were holds, the maximum guest-bookable occupancy would be 85%. Use the Adj. Paid Occupancy % KPI (instead of the traditional Paid Occupancy % metric) if you wish to illustrate the percentage of Guest Nights booked out of only those nights available to book for guests.