Key Data Calculation: ADR = Unit Revenue (Nightly) / Guest Nights
Key Data's ADR KPI measures the average Unit Revenue paid by guests for the Guest Nights in a given time period.
Read our article, The Big 3 - Occupancy, ADR, and RevPAR, to learn more about how ADR plays an important role in your dashboard.
What's the difference between ADR and ADR (Total)?
ADR (Average Daily Rate) measures only your base accommodation revenue per occupied guest night. This reflects essentially what you charge for the accommodations itself. ADR (Total), on the other hand, captures your complete revenue per occupied night by including everything the guest pays: accommodation charges plus cleaning fees, service fees, and any other ancillary charges.
For example, if you charge $150/night for a 3-night stay ($450), plus $75 cleaning and $25 service fee (totaling $550), your ADR would be $150 per night while your ADR (Total) would be $183.33 per night.
Use ADR when comparing base pricing strategies and market positioning, and use ADR (Total) when analyzing your true revenue performance and profitability. Together, they give you the complete picture of both your pricing power and your actual average earnings per occupied guest night.
Click here to learn more about the differences between ADR, ADR (Total), and when to use these KPIs in your reports.