Churn Rate (%)

Key Data calculation:

Churn Rate (%) = Units Lost ÷ Units at Start of Month

Example scenario:

  • On January 1, there are 388 units in-service at the start of the month.
  • On January 31, during this month there were:
    • 3 units lost (ie. went out of service)
  • Churn Rate (%) = 3 ÷ 388 = -0.77% (negative)