ADR (Average Daily Rate)
The average Unit Revenue paid by guests for all the Nights Sold in a given period. ADR along with the property's Occupancy are the foundations for the property's financial performance. = Total Unit Revenue / Nights Sold
The average Unit Revenue paid by guests for all the Nights Sold in a given period. ADR along with the property's Occupancy are the foundations for the property's financial performance. = Total Unit Revenue / Nights Sold